Summary:
Apprenticeships are work-based training programmes designed around the needs of employers, which lead to nationally recognised qualifications. This Apprenticeship framework is designed for people working in job roles such as
digital marketing officer, online marketing coordinator, digital account assistant or eCommerce assistant.
Course Content:
For the full Apprenticeship, learners will complete: City & Guilds Level 3 Certificate in Principles of Marketing, City & Guilds Level 3 NVQ Diploma in Marketing, Employment Rights and Responsibilities (ERR) and Functional Skills in Maths, English and Information and Communications Technology (unless exempt).
Course Duration:
The typical length of this work based learning programme is 18 – 24 months.
City & Guilds Level 3 Diploma in Digital Marketing (Combined Qual)
The learner must achieve all of the mandatory units
Mandatory
• Understanding the business environment
• Understand legal, regulatory and ethical requirements in sales and a marketing
• Using collaborative technology
• Principles of marketing and evaluation
• Develop own professionalism
• Digital marketing metrics and analytics
The learner mush achieve a range of optional units to be discussed with the assessor, an example of include:
Optional A
• Search engine marketing (5)
• Content marketing (5)
• Marketing on mobile devices (5)
• Online display advertising (4)
• Email marketing (6)
• Principles of social media advertising and promotion (6)
Optional B
• Principles of social media within a business (6)
• Principals of keywords & optimisation (5)
• Content management system website creation (7)
• Website software (5)
• Principles of marketing stakeholder relationships (3)
• Brand development (5)
• Project management (4)
• Analyse and report data (6)
• Produce copy for digital media communication (6)
• Delivering e-commerce solutions (9)
Skills First Level 2 Award in Functional Skills English – unless exempt
Skills First Level 2 Award in Functional Skills Mathematics – unless exempt
Skills First Level 2 Award in Functional Skills in Information and Communication Technology - unless exempt
Employment Rights and Responsibilities (ERR)
Assessment:
Training and assessments are delivered in the workplace and in college. Assessment is via a variety of methods, including case studies, assignments, practical assessments and projects.
Career Progression:
Career or academic progression may include continuation, development or promotion at work or within the marketing sector and progression into higher education. A permanent position may be available for the right candidate following successful completion of the apprenticeship. The business is looking for somebody who wants to develop and gain a full time position following their Apprenticeship.
This could lead to study for a higher level qualification. Be more involved and take on more responsibilities with specific tasks within the company.
Pay increase after 3 months depending performance and a 6 month to yearly reviews thereafter.
Monday to Friday 37.5 Hours per week 9-5
Lunch is not paid and is 30 minutes.
Allicare Limited
Humbleyard, The Common, Mulbarton, Norwich, Norfolk, NR14 8Ae
Please contact our Personnel Manager Carole Farrow 01508 578807
